KPI-Driven Assets
Turning intent signals into high-impact content.
Purpose-Built to Convert.
Our KPI-Driven Assets are designed to reflect what your customers actually care about. From messaging that mirrors strategic focus areas to assets tailored for buying committees, everything we create is built to accelerate trust, drive relevance, and move decisions forward.
Research from SmartBrief and and the Content Marketing Institute found that 62% of buyers say the most influential content during the purchasing process is content that directly addresses their specific needs and pain points.
Sample Signature Assets
Peer-Spective Papers
The Power of Informed Perspective
We create role-specific assets tailored for key members of the buying committee — each grounded in stated intent and enriched with insights into what peers are prioritizing, investing in, and executing against. These assets blend research, real-world strategies, and trusted peer actions to deliver relevance that resonates. In a world where executives look to their peers to validate decisions and de-risk investments, Peer-Spective Papers give your outreach credibility, clarity, and a competitive edge.
SmartStart Guides
Acceleration Playbook
A tailored, account-specific asset designed to align with your customer’s top strategic investment priority.
Powered by our proprietary LLM (Key Account IQ), the SmartStart Guide delivers a fast-track blueprint for how your solution can directly support your customer’s most urgent initiative - whether that’s sustainability, digital transformation, operational efficiency, or another high-impact objective.
Foundational Assets
Articles
Infographics
White Papers
Animations
A Day In The Life
Feature Guide
eBooks
Solution Guide
Trend Report
Playbooks
Comparisons
Workbooks
Ask the Expert
Case Studies
Assessments