Insights

A library of practical frameworks, models, and guides to support business growth through more precise account engagement.

Each resource is designed to help sales and marketing teams align with what matters most to key accounts - whether that’s a strategic initiative, a performance KPI, or a shift in buying behavior. These assets are grounded in real-world challenges and built to inform smarter decisions across the go-to-market process.

Growing Wallet Share

This chapter from our ABM playbook provides a step-by-step guide for expanding revenue within existing accounts by identifying untapped buying groups, aligning sales and marketing activity, and activation cross-sell campaigns in Demandbase and 6sense. It includes platform-specific strategies, campaign structures, and KPIs to help teams pinpoint where expansion is most likely - and how to engage those new stakeholders.

Ideal for organizations following a land-and-expand model, this guide ensures no opportunity within a key account goes overlooked.