Most case studies tell the story after the work is finished. This one is unfolding in real time. Follow MBO Partners and TechniQ as they pilot CustomCut—a new approach that transforms existing thought leadership into account-specific assets that help sales teams engage strategic accounts with greater relevance, speed, and impact.

We are reading “Framemaking” by Brent Adamson and Karl Schmidt. 

The premise: B2B sales have ballooned in complexity and time to close (if they close at all). Largely because buyers have lost confidence … not in sellers, but in their own ability to make the right decision. 

Understanding a buying committee isn’t just a sales challenge – it’s a marketing one too.

Not every team starts with a named account list. So we built TechniQ Sectors - curated groups of market-leading companies that represent meaningful parts of the economy.

Many marketers want to personalize for their most important accounts - but not one account at a time.